Creatives have been sold the myth that you will either be rich + famous or poor and unknown. It is a lie. We are entering the era of the middle class artist.
We have been fed the story that if you pursue a career in the creative arts, you will either be a) so fucking poor and unknown or b) so fucking rich and famous. This binary (as so many binaries are) is a lie.
Society, capitalism, gatekeepers, hustle culture, technofeudalist computer overlords, and any number of ancient cultural forces, perpetuate this myth to scare artists. To pit creatives against each other. To exhaust us. To keep us from trying. To keep us in 'acceptable' employment. To steal artist's wealth and keep it for themselves. Fuck this story.
The thing is, bigness is not a natural law. It is an ideology worshiped by huge corporations because, unlike small creators, they actually do need it to survive.
Big companies need huge revenues or they die. Marvel invested an estimated $275,000,000 in Thunderbolts. After accounting for all the costs associated with distribution and marketing, it needed to make just under half a billion dollars to break even. Spoiler, it didn't.
When you think about your careers as artists, I want you to consider that you don't need to be working towards convincing a suit that you need a quarter of a billion dollar investment. You don't need to build an empire in order to be successful.
SECRET THIRD OPTION: THE MIDDLE CLASS CREATIVE
I went to a Substack summer party in London a week ago. I looked around at all the writers and I thought, this is fucking it. This is the creative class. Not everyone would've been a full time writer there, but many of us were, and I would dare say everyone made some money with their art. We were not Stephen King. We were not George R R Martin. It was Amie! It was Claire Venue! It was David Larbi, it was Jess Pain and Emma Gannon. All of us doing what we love with our life. None of us needing to be in the top 0.001% of writers in order to do this professionally.
What if you don't need a ridiculously lucky break to be a pro artist? What if there are more and more ways to make this work without needing to be an outlier? What if you don't need to go viral to become viable? What if you don't need a huge investment to make it work? What if you don't need millions of people seeing your work? What if you don't need a 7 figure, 3 book deal with a big 5 publisher?
What if you found a couple hundred people who wanted to pay you 8 dollars a month for your writing? What if those same people all bought the books you self pub as soon as they come out? What if you need 1,000 people obsessed with you and your vision. -- Amie McNee
www.amiemcnee.com